Google Analytics

Google Analytics is a comprehensive web analytics service that provides insights into website traffic, user behavior, and conversions. It allows you to track how users find your website, what they do on your site, and whether they complete desired actions (like making a purchase or filling out a form).

Understanding Google Analytics data is crucial for optimizing your website, improving user experience, and driving business results.

Please note that Uniquery only supports Google Analytics 4. Universal Analytics has been deprecated by Google and thus is not supported by us.

How a Google Analytics Connection Works in Uniquery

Uniquery streamlines the process of accessing and analyzing your Google Analytics data directly within Google Sheets. Instead of manually exporting reports from the Google Analytics interface, Uniquery establishes a secure, direct connection to the Google Analytics Data API (for Google Analytics 4) using OAuth 2.0 authentication. This connection allows you to:

• Automate Data Retrieval: Pull your Google Analytics data directly into your spreadsheets.

• Customize Reports: Select specific metrics and dimensions to build reports tailored to your needs.

• Schedule Refreshes: Keep your data up-to-date with automatic hourly, daily, or weekly refreshes.

• Combine Data Sources: Integrate Google Analytics data with data from other marketing platforms (like LinkedIn Ads, Facebook Ads, etc.) for a holistic view of your marketing performance. All in one spread sheet.

• Directly access the Google Analytics API and extract the response to Google Sheets.

Metrics

In Google Analytics, metrics are the quantitative measurements of user activity on your website. They provide the numerical data that shows how users are interacting with your site.

Tag	Name	Description
active1DayUsers	1-day active users	The number of distinct users who visited your site or app in the last day.
active28DayUsers	28-day active users	The number of distinct users who visited your site or app in the last 28 days.
active7DayUsers	7-day active users	The number of distinct users who visited your site or app in the last 7 days.
activeUsers	Active users	The number of distinct users who have engaged with your site or app in the current reporting period (varies depending on the report context, can be 1-day, 7-day, or 28-day active users).
adUnitExposure	Ad unit exposure	The length of time users were exposed to ad units on your site or app (usually measured in seconds). Relevant if you monetize with ads.
addToCarts	Add to carts	The number of times users added items to their shopping carts on your website or app.
advertiserAdClicks	Ads clicks	The number of clicks on ads displayed on your site or app (if you're using a platform like AdSense).
advertiserAdCost	Ads cost	The total cost of ads displayed on your site or app (if applicable).
advertiserAdCostPerClick	Ads cost per click	The average cost you paid for each click on ads displayed on your site or app.
advertiserAdCostPerConversion	Cost per conversion	The cost of advertising, divided by the number of conversions
advertiserAdImpressions	Ads impressions	The number of impressions of advertisement.
averagePurchaseRevenue	Average purchase revenue	The average revenue generated per transaction (calculated as purchaseRevenue / transactions).
averagePurchaseRevenuePerPayingUser	ARPPU	The average revenue generated per paying user (calculated as purchaseRevenue / totalPurchasers).
averagePurchaseRevenuePerUser	Average purchase revenue per user	The average revenue generated per all users (including non-paying users) (calculated as purchaseRevenue / totalUsers).
averageRevenuePerUser	ARPU	The average revenue generated per user, including both ecommerce and ad revenue (calculated as totalRevenue / totalUsers). A key overall performance indicator.
averageSessionDuration	Average session duration	The average length of time users spent on your site or app per session (usually measured in seconds).
bounceRate	Bounce rate	The percentage of sessions in which users viewed only one page and then left your site without further interaction. A lower bounce rate is generally better.
cartToViewRate	Cart-to-view rate	The percentage of product views that resulted in the product being added to the cart (calculated as addToCarts / itemViewEvents). A measure of how likely users are to add items to cart.
checkouts	Checkouts	The number of times users initiated the checkout process on your website or app.
cohortActiveUsers	Cohort active users	The number of active users within a specific cohort (a group of users acquired during the same time period). Used for cohort analysis.
cohortTotalUsers	Cohort total users	The total number of users in a specific cohort.
conversions	Conversions	The number of times users completed a desired action on your site or app (e.g., making a purchase, submitting a form, signing up for a newsletter).
crashAffectedUsers	Crash-affected users	(For apps) The number of users who experienced a crash in your app.
crashFreeUsersRate	Crash-free users rate	(For apps) The percentage of users who did not experience a crash in your app.
dauPerMau	DAU / MAU	The ratio of daily active users (DAU) to monthly active users (MAU). A measure of user "stickiness." A higher ratio indicates that users are returning to your site or app frequently.
dauPerWau	DAU / WAU	The ratio of daily active users (DAU) to weekly active users (WAU). Another measure of user stickiness.
ecommercePurchases	Ecommerce purchases	The number of completed ecommerce transactions on your website or app.
engagedSessions	Engaged sessions	The number of sessions that lasted longer than a specified threshold (usually 10 seconds) or included a conversion event or multiple pageviews. A measure of user engagement.
engagementRate	Engagement rate	The percentage of sessions that were engaged sessions (calculated as engagedSessions / sessions). A higher engagement rate indicates that users are finding your content valuable and interactive.
eventCount	Event count	The total number of events triggered on your site or app. Events are custom actions you track (e.g., button clicks, video plays, downloads).
eventCountPerUser	Event count per user	The average number of events triggered per user (calculated as eventCount / totalUsers).
eventValue	Event value	The sum of the values associated with events. You can assign values to events to represent their importance or monetary worth.
eventsPerSession	Events per session	The average number of events triggered per session (calculated as eventCount / sessions).
firstTimePurchaserConversionRate	First-time purchaser conversion	The percentage of users who made their first purchase on your site or app.
firstTimePurchasers	First time purchasers	The number of users who made their first purchase on your site or app.
firstTimePurchasersPerNewUser	First-time purchasers per new user	The number of first-time purchasers divided by the number of new users.
grossItemRevenue	Gross item revenue	The total revenue generated from the sale of individual items, before any discounts, shipping, or taxes are applied.
grossPurchaseRevenue	Gross purchase revenue	The total revenue generated from all purchases, before any refunds, shipping, or taxes are applied.
itemDiscountAmount	Item discount amount	The total amount of discounts applied to individual items.
itemListClickEvents	Item-list click events	The number of times users clicked on items within a product list (e.g., a category page, search results page).
itemListClickThroughRate	Item list click through rate	The percentage of item list views that resulted in a click on an item (calculated as itemListClickEvents / itemListViewEvents).
itemListViewEvents	Item-list view events	The number of times users viewed a product list.
itemPromotionClickThroughRate	Item promotion click through rate	The percentage of item promotion views that resulted in a click on the promotion.
itemRefundAmount	Item refund amount	The total amount of refunds issued for individual items.
itemRevenue	Item revenue	The total revenue generated from the sale of individual items, after any discounts are applied (but before shipping and taxes).
itemViewEvents	Item view events	The number of times users viewed a product detail page.
itemsAddedToCart	Items added to cart	The total number of items added to shopping carts.
itemsCheckedOut	Items checked out	The total number of items included in completed checkout processes.
itemsClickedInList	Items clicked in list	The number of times individual items were clicked on within a product list.
itemsClickedInPromotion	Items clicked in promotion	The number of times individual items were clicked on within a promotion.
itemsPurchased	Items purchased	The total number of items purchased.
itemsViewed	Items viewed	The total number of individual items viewed (on product detail pages).
itemsViewedInList	Items viewed in list	The number of times individual items were viewed within a product list.
itemsViewedInPromotion	Items viewed in promotion	The number of times individual items were viewed within a promotion.
newUsers	New users	The number of users who visited your site or app for the first time.
organicGoogleSearchAveragePosition	Organic Google Search average position	The average position of your website in Google Search results for organic (non-paid) searches. Requires integration with Google Search Console.
organicGoogleSearchClickThroughRate	Organic Google Search click through rate	The percentage of Google Search impressions that resulted in a click to your website (for organic searches). Requires integration with Google Search Console.
organicGoogleSearchClicks	Organic Google Search clicks	The number of clicks your website received from organic Google Search results. Requires integration with Google Search Console.
organicGoogleSearchImpressions	Organic Google Search impressions	The number of times your website appeared in Google Search results for organic searches. Requires integration with Google Search Console.
promotionClicks	Promotion clicks	The number of times users clicked on internal promotions (e.g., banners on your homepage promoting a sale).
promotionViews	Promotion views	The number of times users viewed internal promotions.
publisherAdClicks	Publisher ad clicks	The number of clicks on ads served through your Google Ad Manager account (if you're a publisher using Ad Manager).
publisherAdImpressions	Publisher ad impressions	The number of ad impressions served through your Google Ad Manager account.
purchaseRevenue	Purchase revenue	The total revenue generated from purchases, after discounts, and including shipping and tax. This is the most accurate measure of revenue from ecommerce.
purchaseToViewRate	Purchase-to-view rate	The percentage of product detail page views that resulted in a purchase (calculated as ecommercePurchases / itemViewEvents). A measure of how likely users are to purchase after viewing a product.
purchaserConversionRate	Purchaser conversion	The percentage of users who made a purchase (calculated as totalPurchasers / totalUsers).
refundAmount	Refund amount	The total amount of refunds issued.
returnOnAdSpend	Return on ad spend	The revenue generated for every dollar spent on advertising (calculated as totalAdRevenue / advertiserAdCost). A key measure of advertising effectiveness.
screenPageViews	Views	The total number of pageviews or screen views (for apps). A fundamental measure of website traffic.
screenPageViewsPerSession	Views per session	The average number of screens viewed per session.
screenPageViewsPerUser	Views per user	The average number of screens viewed per user.
scrolledUsers	Scrolled users	The number of users who scrolled down at least 90% of a page. A measure of engagement, indicating that users are consuming your content.
sessionConversionRate	Session conversion rate	The percentage of sessions that resulted in a conversion (calculated as conversions / sessions).
sessions	Sessions	The number of visits to your site or app. A session is a group of interactions that take place within a given time frame (typically 30 minutes of inactivity ends a session).
sessionsPerUser	Sessions per user	The average number of sessions per user (calculated as sessions / totalUsers).
shippingAmount	Shipping amount	The total amount of shipping charges collected.
taxAmount	Tax amount	The total amount of taxes collected.
totalAdRevenue	Total ad revenue	The total revenue generated from advertising, including both revenue from ads displayed on your site and ads you run on other platforms (if integrated).
totalPurchasers	Total purchasers	The number of users who have made at least one purchase.
totalRevenue	Total revenue	The sum of all revenue, including ecommerce revenue, ad revenue, and any other revenue sources you track. The most comprehensive measure of overall revenue.
transactions	Transactions	The number of completed ecommerce transactions.
transactionsPerPurchaser	Transactions per purchaser	The average number of transactions per purchaser (calculated as transactions / totalPurchasers).
userConversionRate	User conversion rate	The percentage of users who completed a conversion (calculated as number of users who converted / totalUsers). This differs from sessionConversionRate, which is based on sessions.
userEngagementDuration	User engagement	The total time users spent actively engaged with your site or app (across all users).
wauPerMau	WAU / MAU	The ratio of weekly active users (WAU) to monthly active users (MAU). Another measure of "stickiness."

Dimensions

Dimensions in Google Analytics provide context to your metrics. They are attributes of your users and their activity that allow you to segment and analyze your data. Dimensions enable you to break down your metrics by various criteria.

Tag	Name	Description
achievementId	Achievement ID	The ID of a specific achievement or milestone in a game or app (if you're tracking game data).
adFormat	Ad format	The format of the ads displayed on your site (e.g., "Banner," "Interstitial," "Native"). Relevant if you're monetizing with ads.
adSourceName	Ad source	The source of your ad traffic (e.g., "Google Ads," "AdMob").
adUnitName	Ad unit	The name of the ad unit within your site or app. Allows you to analyze performance by specific ad placements.
appVersion	App version	The version of your mobile app. Useful for tracking performance across different app versions.
audienceId	Audience ID	The ID of a specific audience you've defined in Google Analytics.
audienceName	Audience name	The name of a specific audience you've defined in Google Analytics. Allows you to analyze the behavior of different user segments.
audienceResourceName	Audience resource name	The resource name of the audience.
brandingInterest	Interests	The interests of your users, based on their browsing activity and other data. Provides insights into user demographics and affinities.
browser	Browser	The web browser used by your visitors (e.g., Chrome, Firefox, Safari).
campaignId	Campaign ID	The ID of a specific marketing campaign (usually from your ad platform, like Google Ads).
campaignName	Campaign	The name of a specific marketing campaign. Allows you to analyze performance by campaign.
character	Character	In game analytics, name of game character.
city	City	The city from which your website traffic originates.
cityId	City ID	The unique ID of the city.
cohort	Cohort	Groups users based on the date they first visited your site. Useful for cohort analysis to see how user behavior changes over time.
cohortNthDay	Daily cohort	The number of days since a user's first visit, used for cohort analysis. Shows how user behavior changes over days after their initial visit.
cohortNthMonth	Monthly cohort	The number of months since a user's first visit, used for cohort analysis. Shows how user behavior changes over months after their initial visit.
cohortNthWeek	Weekly cohort	The number of weeks since a user's first visit, used for cohort analysis. Shows how users behave over the weeks.
contentGroup	Content group	A grouping of related content on your website (e.g., "Blog Posts," "Product Pages"). Allows you to analyze performance by content category.
contentId	Content ID	The ID of a specific piece of content.
contentType	Content type	The type of content (e.g., "article," "video," "product").
continent	Continent	The continent from which your website traffic originates.
continentId	Continent ID	The unique ID of the continent.
country	Country	The country from which your website traffic originates.
countryId	Country ID	The unique ID of the country.
currencyCode	Currency	The currency used for transactions on your website or app.
date	Date	The date of the data (YYYYMMDD format).
dateHour	Date + hour (YYYYMMDDHH)	The date and hour of the data (YYYYMMDDHH format). Provides more granular time-based analysis.
dateHourMinute	Date hour and minute	The date, hour, and minute of the data (YYYYMMDDHHMM format). Provides the most granular time-based analysis.
day	Day	The day of the month (1-31).
dayOfWeek	Day of week	The day of the week (0-6, where 0 is Sunday).
dayOfWeekName	Day of week name	The name of the day of the week (e.g., "Sunday," "Monday").
defaultChannelGroup	Default channel group	The default channel grouping in Google Analytics (e.g., "Organic Search," "Direct," "Referral," "Social"). Provides a high-level view of traffic sources.
deviceCategory	Device category	The type of device used to access your site or app (e.g., "desktop," "mobile," "tablet").
deviceModel	Device model	The specific model of the device used (e.g., "iPhone 13," "Samsung Galaxy S22").
eventName	Event name	The name of a custom event you're tracking on your site or app.
fileExtension	File extension	The extension of a downloaded file (e.g., ".pdf," ".docx"). Relevant if you track file downloads.
fileName	File name	The name of a downloaded file.
firstSessionDate	First session date	The date of a user's first session on your site or app.
firstUserCampaignId	First user campaign ID	The ID of the campaign that first acquired the user.
firstUserCampaignName	First user campaign	The name of the campaign that first acquired the user.
firstUserDefaultChannelGroup	First user default channel group	The default channel grouping that first acquired the user.
firstUserGoogleAdsAccountName	First user Google Ads account name	The Google Ads account name associated with the user's first acquisition (if applicable).
firstUserGoogleAdsAdGroupId		First user Google Ads ad group ID		The Google Ads ad group ID associated with the user's first acquisition (if applicable).
firstUserGoogleAdsAdGroupName		First user Google Ads ad group name		The Google Ads ad group name associated with the user's first acquisition (if applicable).
firstUserGoogleAdsAdNetworkType		First user Google Ads ad network type		The Google Ads ad network type (e.g., Search, Display) associated with the user's first acquisition (if applicable).
firstUserGoogleAdsCampaignId		First user Google Ads campaign ID	The Google Ads campaign ID associated with the user's first session.
firstUserGoogleAdsCampaignName	First user Google Ads campaign		The Google Ads campaign name associated with the user's first acquisition (if applicable).
firstUserGoogleAdsCampaignType		First user Google Ads campaign type		The Google Ads campaign type (e.g., Search, Display, Shopping) associated with the user's first acquisition (if applicable).
firstUserGoogleAdsCreativeId		First user Google Ads creative ID		The Google Ads creative ID associated with the user's first acquisition (if applicable).
firstUserGoogleAdsCustomerId		First user Google Ads customer ID		The Google Ads customer ID associated with the user's first acquisition (if applicable).
firstUserGoogleAdsKeyword		First user Google Ads keyword text		The Google Ads keyword associated with the user's first acquisition (if applicable).
firstUserGoogleAdsQuery		First user Google Ads query	The Google Ads search query associated with the user's first acquisition (if applicable).
firstUserManualAdContent	First user manual ad content	The ad content (UTM parameter utm_content) associated with the user's first acquisition (for manually tagged campaigns).
firstUserManualTerm	First user manual term	The keyword term (UTM parameter utm_term) associated with the user's first acquisition (for manually tagged campaigns).
firstUserMedium	First user medium	The medium (UTM parameter utm_medium) that first acquired the user (e.g., "organic," "cpc," "referral").
firstUserPrimaryChannelGroup	First user primary channel group	The primary channel group (a broader categorization than the default channel group) that first acquired the user.
firstUserSource	First user source	The source (UTM parameter utm_source) that first acquired the user (e.g., "google," "facebook," "newsletter").
firstUserSourceMedium	First user source / medium	The combination of source and medium that first acquired the user.
firstUserSourcePlatform	First user source platform	The platform where the user first found your site (e.g. "Manual", "Google Ads").
fullPageUrl	Full page URL	The complete URL of the page visited, including the protocol (e.g., "https://").
googleAdsAccountName	Google Ads account name	The name of your Google Ads account (if linked to Google Analytics).
googleAdsAdGroupId	Google Ads ad group ID	The ID of the Google Ads ad group (if applicable).
googleAdsAdGroupName	Google Ads ad group name	The name of the Google Ads ad group (if applicable).
googleAdsAdNetworkType	Google Ads ad network type	The Google Ads network type (e.g., "Search," "Display") (if applicable).
googleAdsCampaignId	Google Ads campaign ID	The ID of the Google Ads campaign (if applicable).
googleAdsCampaignName	Google Ads campaign	The name of your Google Ads campaign (if linked).
googleAdsCampaignType	Google Ads campaign type	The type of Google Ads campaign (e.g., "Search," "Display," "Shopping") (if applicable).
googleAdsCreativeId	Google Ads creative ID	The ID of the Google Ads creative (if applicable).
googleAdsCustomerId	Google Ads customer ID	The customer ID of your Google Ads account (if applicable).
googleAdsKeyword	Google Ads keyword text	The keyword that triggered your Google Ads ad (if applicable).
googleAdsQuery	Google Ads query	The search query that triggered your Google Ads ad (if applicable).
groupId	Group ID	The ID of a user group (if you're using user groups).
hostName	Hostname	The hostname of your website (e.g., "www.example.com").
hour	Hour	The hour of the day (0-23).
isConversionEvent	Is conversion event	Indicates whether an event is marked as a conversion (true/false).
isoWeek	ISO week of the year	The ISO week number (1-53).
isoYear	ISO year	The ISO year.
isoYearIsoWeek	ISO week of ISO year	The combined ISO year and ISO week (YYYYWW format).
itemAffiliation	Item affiliation	The affiliation or store associated with a product (e.g., "Online Store," "Local Store").
itemBrand	Item brand	The brand of a product (e.g., "Google," "Nike").
itemCategory	Item category	The primary category of a product (e.g., "Apparel," "Electronics").
itemCategory2	Item category 2	A secondary category for a product.
itemCategory3	Item category 3	A tertiary category for a product.
itemCategory4	Item category 4	A fourth-level category for a product.
itemCategory5	Item category 5	A fifth-level category for a product.
itemId	Item ID	The unique ID of a product.
itemListId	Item list ID	The ID of a product list (e.g., "Related Products," "Search Results").
itemListName	Item list name	The name of a product list.
itemListPosition	Item list position	The position of the item within list
itemLocationID	Item location ID	For local inventory ads, the ID of the location.
itemName	Item name	The name of a product.
itemPromotionCreativeName	Item promotion creative name	The name of the creative used for an item promotion.
itemPromotionCreativeSlot	Item promotion creative slot	The placement of the item promotion.
itemPromotionId	Item promotion ID	The ID of an item promotion.
itemPromotionName	Item promotion name	The name of an item promotion.
itemVariant	Item variant	A variation of a product (e.g., "Size: Large," "Color: Blue").
landingPage	Landing page	The first page a user visited in a session.
landingPagePlusQueryString	Landing page + query string	The landing page URL, including any query parameters.
language	Language	The language setting of the user's browser.
languageCode	Language code	The language code of the user's browser (e.g., "en-US," "fr-CA").
level	Level	In game analytics, level in game
linkClasses	Link classes	The CSS classes of a clicked link. Requires enhanced link attribution to be enabled.
linkDomain	Link domain	The domain of a clicked link. Requires enhanced link attribution.
linkId	Link ID	The ID of a clicked link. Requires enhanced link attribution.
linkText	Link text	The text of clicked link.
linkUrl	Link URL	The URL of a clicked link. Requires enhanced link attribution.
manualAdContent	Manual ad content	The ad content (UTM parameter utm_content) for manually tagged campaigns.
manualTerm	Manual term	The keyword term (UTM parameter utm_term) for manually tagged campaigns.
medium	Medium	The medium through which users arrived at your site (e.g., "organic," "cpc," "referral," "email").
method	Method	The method.
minute	Minute	The minute of the hour (0-59).
mobileDeviceBranding	Device brand	The brand of the mobile device (e.g., "Apple," "Samsung").
mobileDeviceMarketingName	Device	The marketing name of the mobile device (e.g., "iPhone

mobileDeviceModel	Mobile model	The model of the mobile device (e.g., "iPhone 14 Pro," "Galaxy S23 Ultra").
month	Month	The month of the year (1-12).
newVsReturning	New / returning	Whether the user is a new visitor ("New") or a returning visitor ("Returning").
nthDay	Nth day	The number of days since a specific event (used in custom reporting).
nthHour	Nth hour	The number of hours since a specific event (used in custom reporting).
nthMinute	Nth minute	The number of minutes since a specific event (used in custom reporting).
nthMonth	Nth month	The number of months since a specific event (used in custom reporting).
nthWeek	Nth week	The number of weeks since a specific event (used in custom reporting).
nthYear	Nth year	The number of years since a specific event (used in custom reporting).
operatingSystem	Operating system	The operating system of the user's device (e.g., "Windows," "macOS," "Android," "iOS").
operatingSystemVersion	OS version	The version of the operating system (e.g., "Windows 11," "iOS 16").
operatingSystemWithVersion	Operating system with version	The operating system and its version (e.g., "Windows 11," "iOS 16.2").
orderCoupon	Order coupon	The coupon code applied to an order (if applicable).
outbound	Outbound	Whether a link click was outbound (leading to an external website) or internal (true/false).
pageLocation	Page location	The full URL of the page, including the protocol and any query parameters.
pagePath	Page path	The path of the page on your website (e.g., "/products/shoes," "/blog/article-1"). Excludes the domain.
pagePathPlusQueryString	Page path + query string	The path of the page, including any query parameters.
pageReferrer	Page referrer	The URL of the page that referred the user to the current page (the previous page in the user's journey).
pageTitle	Page title	The title of the page, as defined in the <title> tag of the HTML.
percentScrolled	Percent scrolled	The percentage of a page that a user scrolled (e.g., "90"). Requires enhanced measurement to be enabled.
platform	Platform	The platform used to access your site or app (e.g., "Web," "Android," "iOS").
platformDeviceCategory	Platform / device category	A combined dimension showing both the platform and device category (e.g., "Web / desktop," "Android / mobile").
primaryChannelGroup	Primary Channel Group	A higher-level grouping of traffic channels.
region	Region	The region (e.g., state or province) from which your traffic originates.
screenResolution	Screen resolution	The screen resolution of the user's device (e.g., "1920x1080").
searchTerm	Search term	The search term entered by a user on your site (if you have site search tracking enabled).
sessionCampaignId	Session campaign ID	The ID of the campaign associated with the current session.
sessionCampaignName	Session campaign	The name of the campaign associated with the current session.
sessionDefaultChannelGroup	Session default channel group	The default channel grouping associated with the current session.
sessionGoogleAdsAccountName	Session Google Ads account name	The Google Ads account name associated with the current session (if applicable).
sessionGoogleAdsAdGroupId	Session Google Ads ad group ID	The Google Ads ad group ID associated with the current session (if applicable).
sessionGoogleAdsAdGroupName	Session Google Ads ad group name	The Google Ads ad group name associated with the current session (if applicable).
sessionGoogleAdsAdNetworkType	Session Google Ads ad network type	The Google Ads ad network type (e.g., Search, Display) associated with the current session (if applicable).
sessionGoogleAdsCampaignId	Session Google Ads campaign ID	The Google Ads campaign ID associated with the current session.
sessionGoogleAdsCampaignName	Session Google Ads campaign	The Google Ads Campaign associated with the current session
sessionGoogleAdsCampaignType	Session Google Ads campaign type	The Google Ads campaign type associated with the current session
sessionGoogleAdsCreativeId	Session Google Ads creative ID	The Google Ads Creative ID associated with the session.
sessionGoogleAdsCustomerId	Session Google Ads customer ID	The Google Ads customer ID associated with the session.
sessionGoogleAdsKeyword	Session Google Ads keyword text	The Google Ads keyword associated with the current session (if applicable).
sessionGoogleAdsQuery	Session Google Ads query	The Google Ads search query associated with the current session (if applicable).
sessionManualAdContent	Session manual ad content	The ad content (UTM parameter utm_content) for manually tagged campaigns, associated with the current session.
sessionManualTerm	Session manual term	The keyword term (UTM parameter utm_term) for manually tagged campaigns, associated with the current session.
sessionMedium	Session medium	The medium (UTM parameter utm_medium) associated with the current session (e.g., "organic," "cpc," "referral").
sessionPrimaryChannelGroup	Session primary channel group	The primary channel group associated with the session.
sessionSa360AdGroupName	Session SA360 ad group name	The Search Ads 360 ad group name associated with the current session (if applicable).
sessionSa360CampaignId	Session SA360 campaign ID	The Search Ads 360 campaign ID associated with the current session (if applicable).
sessionSa360CampaignName	Session SA360 campaign	The Search Ads 360 campaign name associated with the current session (if applicable).
sessionSa360CreativeFormat	Session SA360 creative format	The Search Ads 360 creative format associated with the current session (if applicable).
sessionSa360EngineAccountId	Session SA360 engine account ID	The Search Ads 360 engine account ID associated with the current session (if applicable).
sessionSa360EngineAccountName	Session SA360 engine account name	The Search Ads 360 engine account name associated with the current session (if applicable).
sessionSa360EngineAccountType	Session SA360 engine account type	The Search Ads 360 engine account type associated with the current session (if applicable).
sessionSa360Keyword	Session SA360 keyword text	The Search Ads 360 keyword associated with the current session (if applicable).
sessionSa360Medium	Session SA360 medium	The Search Ads 360 medium associated with the current session (if applicable).
sessionSa360Query	Session SA360 query	The Search Ads 360 search query associated with the current session (if applicable).
sessionSa360Source	Session SA360 source	The Search Ads 360 source associated with the current session (if applicable).
sessionSource	Session source	The source (UTM parameter utm_source) associated with the current session (e.g., "google," "facebook").
sessionSourceMedium	Session source / medium	The combination of source and medium associated with the current session.
sessionSourcePlatform	Session source platform	The platform where the user found your site during current session (e.g. "Manual", "Google Ads").
shippingTier	Shipping tier	The shipping tier selected for a transaction (e.g., "Ground," "Express").
signedInWithUserId	Signed in with user ID	Indicates whether the user was signed in with a user ID (true/false). Requires user ID tracking to be enabled.
source	Source	The source of your traffic (e.g., "google," "facebook," "direct").
sourceMedium	Source / medium	The combination of source and medium (e.g., "google / organic," "facebook / cpc").
sourcePlatform	Source platform	The platform from which your traffic originated (e.g., "Manual" for manually tagged campaigns, "Google Ads" for Google Ads campaigns).
streamId	Stream ID	The unique ID of the data stream (for Google Analytics 4 properties).
streamName	Stream name	The name of the data stream (for Google Analytics 4 properties).
testDataFilterId	Test data filter ID	The ID of a test data filter (used for filtering data in your reports).
testDataFilterName	Test data filter name	The name of a test data filter.
transactionId	Transaction ID	The unique ID of an ecommerce transaction.
unifiedPagePathScreen	Page path and screen class	A combined dimension showing the page path (for websites) or screen class (for apps).
unifiedPageScreen	Page path + query string and screen class	A combined dimension showing the page path and query string (for websites) or screen class (for apps).
unifiedScreenClass	Page title and screen class	A combined dimension showing the page title (for websites) or screen class (for apps).
unifiedScreenName	Page title and screen name	A combined dimension showing the page title (for websites) or screen name (for apps).
userAgeBracket	Age	The age bracket of the user (e.g., "18-24," "25-34").
userGender	Gender	The gender of the user (e.g., "male," "female").
videoProvider	Video provider	The provider of an embedded video (e.g., "YouTube," "Vimeo"). Requires enhanced measurement or custom event tracking.
videoTitle	Video title	The title of an embedded video. Requires enhanced measurement or custom event tracking.
videoUrl	Video URL	The URL of an embedded video. Requires enhanced measurement or custom event tracking.
virtualCurrencyName	Virtual currency name	The name of a virtual currency used in a game or app (if applicable).
visible	Visible	Whether a piece of content was visible on the screen (true/false). Often used with content impressions.
week	Week	The week of the year (1-53).
year	Year	The year of the data.
yearMonth	Year month	The combined year and month (YYYYMM format).
yearWeek	Year week	The combined year and week (YYYYWW format).